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Details Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"--blogs, social networking pages, message boards, product review sites--even a single ...

87,25 EUR*
Details Social Neuroscience: Toward Understanding the Underpinnings of the Social Mind (Oxford Series in Social Cognition and Social Neuroscience)

The field of social cognitive neuroscience has captured the attention of many researchers during the past ten years. Much of the impetus for this new field came from the development of functional neuroimaging methods that made it possible to ...

149,23 EUR*
Details Social Development: The Developmental Perspective in Social Welfare

Social Development 'This is an excellent and exciting book which makes a compelling case for social development. It more than succeeds in its objective of providing a comprehensive overview of the field of social development - International Social ...